Finding Potential REALTORS® to Refer To

When you know someone who needs to sell or buy a home, offer to help them find a great REALTOR®. If you have an active real estate license you can make a referral commission for making the introduction. If you’re friend or relative lives or is moving to an area where you don’t know anyone, you will have to do some research to find the right REALTOR® for them. Below you’ll find some tips on how to identify some good REALTORS® to interview and on our next page we’ll give you tips on what to ask potential REALTORS® when interviewing them.

  • Search by National Association of REALTORS® (NAR) designations or certifications. NAR offers numerous designations and certifications that REALTORS® can earn by taking additional classes, and/or by showing that they have specific experience. Depending on the situation of the person you are referring, REALTORS® with certain designations could be a good fit for them.
 
 
  • Use Zillow to search for agents with great reviews. Although I’m not a fan of using Zillow to search for homes, I do recommend it as a resource to search for agents. Many agents use Zillow as their primary resource to collect reviews from past customers. Search for agents by city and look for agents with a good number of reviews. Then click on the agents’ profiles to drill into details about the homes they sold. Here you will see whether they represent more buyers or sellers, the price range of the homes they sell, and you can check the map to see if most of their sales are in areas that the person you are referring is selling or wanting to buy in. A word of caution – agents with too high of a number of sales/reviews may be part of a team. Teams aren’t inherently bad, but I wouldn’t recommend that you refer a friend to a team unless you are absolutely certain who on that team will working with them. Big name agents, might bring in the business but they often aren’t the ones that are providing most of the service. 
  • Find a local reputable real estate attorney in the area and ask them for recommendations. Do a quick Google search for “real estate attorneys” in the city your friend is moving to or from. (You’ll find there are a lot less attorneys then there are REALTORS®!) Choose a couple of attorneys with good reviews and either call or email them. Let them know you are calling on behalf of someone who is buying or selling a home and that you were hoping they could refer some potential real estate agents. Be specific and let the attorney know that you are not necessarily looking for the agent with the most customers but rather ones that they feel represent their clients well.

Once you have found a few potential REALTORS, the next step is to narrow the choice down to one or two agents that you want to send the referral to. Check out our next page on how to interview REALTORS®.